A luxury car manufacturer is renowned for its high$-$performance vehicles and cutting$-$edge technology. The company offers a bespoke customization service, allowing customers to tailor their cars to their exact preferences. The brand is positioned as exclusive and commands a premium price. What generic competitive strategy does the luxury car manufacturer employ? 

 

  

 

 TechElite manufactures high$-$end computer processors that are specifically designed for professional video editors and graphic designers. They focus on providing top$-$tier performance, including enhanced graphics and processing speeds, which are not commonly found in standard processors. TechElite's marketing campaigns are highly targeted, and they maintain close relationships with their customers to cater to their specific high$-$performance needs. What competitive strategy is TechElite using?