Question
A major cereal company launches snack bars and protein water as an extension of its most popular cereal brand. These products are best defined as:
A major cereal company launches snack bars and protein water as an extension of its most popular cereal brand. These products are best defined as:
A. Improvements to existing products
B. New product lines
C. New to the world
D. Repositioning
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Marketing Channels
Authors: Rosenbloom
8th edition
9781133707578, 324316984, 1133707572, 978-0324316988
