: A Managerial Emphasis   textbook. Managers use cost-volume-profit (CVP) analysis extensively to understand the relationship between selling prices, sales volume, variable costs, fixed costs, and profitability. Common applications of CVP analysis include: Contribution margin Breakeven points Target operating income Target net income Advertising decisions Decisions to raise or lower selling prices Target pricing Margin of safety Sensitivity analysis Operating leverage Sales mix For this discussion, select a previous or current employer and address the following points: Describe the company that you have chosen; you do not have to provide a name, but you can describe the basics of the business. Explain how management can use two of the applications listed previously to improve their profitability; provide specific examples