Question
A manufactuer of a new product for whiting teeth would like to investigate the effects of package design and label information on consumers perceptions of
A manufactuer of a new product for whiting teeth would like to investigate the effects of package design and label information on consumers perceptions of the product and their intentions to buy it. Would you advise the manufacturer to use observational research, experimentation, or a survey? Explain your choice.
Why might a researcher prefer to use focus groups rather than depth interviews? When might depth interviews be preferable?
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The manufacturer in this case would be doing primary market research Primary market research is the ...
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Statistics The Exploration & Analysis Of Data
Authors: Roxy Peck, Jay L. Devore
7th Edition
0840058012, 978-0840058010
