Question
A manufacturer has invested $120,000 in a new product and wants to set a price to earn a $80,000 profit. The variable cost per unit
A manufacturer has invested $120,000 in a new product and wants to set a price to earn a $80,000 profit. The variable cost per unit is $20 and the company sells the units at $100.
How many units does the company need to sell to reach the target profit?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
