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A manufacturer making high - quality speakers knows some younger consumers buy the speakers for gaming, some older consumers for music reproduction, and some other
A manufacturer making highquality speakers knows some younger consumers buy the speakers for gaming, some older consumers for music reproduction, and some other consumers, both older and younger, for movie viewing. The manufacturer will most likely use what kind of segmentation?
Agebased segmentation
Income segmentation
Psychographic segmentation
Behavioral segmentation
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