A manufacturer of office furniture decides to produce antique-style roll-top desks, but formatted for personal computers. The desks will have built-in surge protectors, a platform for raising or lowering the monitor, and a number of other features. The quality, solid-oak desks will be priced far below comparable products. The marketing manager says, "We'll charge a low price and plan on a high volume to reduce our risks." Comment on this statement. What do you think?