A manufacturer of office furniture decides to produce antique-style roll-top desks, but designed for personal computers. The desks will have a platform for raising or lowering the monitor and a number of other features. The quality, solid-oak will be priced far below comparable products. The marketing manager says: "We'll charge a low price and plan on a high volume to reduce our risks." Use your theoretical knowledge of the pricing concepts and setting the right price strategy to analyse this scenario