Question
A manufacturer sells $8/unit to wholesalers who mark up by 20% on retailer purchase price. Afterwards, the retailers mark up by 50.00% on wholesaler
A manufacturer sells $8/unit to wholesalers who mark up by 20% on retailer purchase price. Afterwards, the retailers mark up by 50.00% on wholesaler selling price. Here, after rounding to 2 decimals. Wholesaler %markup on cost is 20%. Retailer Smarkup is $5 Retailer %markup on cost is 50% %muc-50% and $mu-$5 are both correct. Wholesaler %markup on selling price is 25%
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
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132167123, 132997266, 9780132997263, 978-0132167123
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