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A manufacturing company is considering expanding its production capacity to meet a growing demand for its product line of air fresheners. The alternatives are
A manufacturing company is considering expanding its production capacity to meet a growing demand for its product line of air fresheners. The alternatives are to build a new plant, expand the old plant, or do nothing. The marketing department estimates a 35% probability of a market upturn, a 40% probability of a stable market, and a 25% probability of a market downturn. The firm's capital appropriations analyst estimates annual returns for these alternatives as shown in the following table. Market Upturn Stable Market Market Downturn Build new plant $695,000 -$135,000 -$155,000 Expand old plant $495,000 -$50,000 -$70,000 Do nothing $55,000 $0 -$25,000 (a) Use a decision tree to analyze these decision alternatives. The expected value of building a new plant (in $) is $ . The expected value of expanding the old plant (in $) is $ The expected value of doing nothing (in $) is $ (b) What should the company do? O Build a New Plant Expand Old Plant Do Nothing (c) What returns will accrue to the company if your recommendation is followed? If there is market upturn the company will see a return (in $) of $ If there is a stable market the company will see a return (in $) of $ . If there is a market downturn the company will see a return (in $) of $
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