Question
A market consists of a relatively large number of people (or organisations) who: have a need for a specific product; are able to buy it;
A market consists of a relatively large number of people (or organisations) who: have a need for a specific product; are able to buy it; are willing to spend money on it; amd are allowed to do so. Using examples, discuss the use of geographic criteria in market segmentation.
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
