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A market segment is a customer group within the market that has special characteristics which are significant for marketing strategy For a specific product or
A market segment is a customer group within the market that has special characteristics which
are significant for marketing strategy
For a specific product or service of your choice;
a. Discuss the basis on which the market can be segmented.
b. What requirements will you consider for effective segmentation?
c. What factors will you take into consideration when evaluating a market segmen
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