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A marketer wants to build a model that will determine whether a customer will purchase an extended warranty on an electronic product if offered a
A marketer wants to build a model that will determine whether a customer will purchase an extended warranty on an electronic product if offered a discount. They run a test on customers and collect the customer's response to the offer buy or not buy along with a detailed customer profile. The marketer wants to develop a model to predict if a new customer will accept the offer based on their profile. What is the best type of model to use for this project?
Classification
Multiple Linear Regression
Clustering
Time Series Forecasting
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