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A marketing __________ has been defined as a coordinated collection of data, systems, tools, and techniques with supporting software and hardware by which an organization
A marketing __________ has been defined as a coordinated collection of data, systems, tools, and techniques with supporting software and hardware by which an organization gathers and interprets relevant information from business and environment and turns it into a basis for marketing action.
Question 14 options:
a)
metric
b)
channel system
c)
decision support system
d)
research system
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