A marketing manager considering representation of his or her company on a portal should consider:

a.cost per 50page views (CPM).

b.reach of website.

c.advertising placements in contextual context.

d.audience composition of website.

e.All of the above.

_____ is an approach to website design intended to accommodate website usage using different browsers and settings particularly required by the visually impaired and other disabled website users.

a.Web persuasion

b.Web usability

c.Web accessibility

d.Web analytics

e.None of the above.

_____ refers to how word-of-mouth communication can have a tremendous impact on the rate of adoption of new products.

a.Price transparency

b.The Tipping Point

c.The Long Tail

d.SERVQUAL

e.None of the above.

_____ refers to a service involving people completing their tax returns online.

a.Consumer-to-consumer (C2C)

b.Consumer-to-business (C2B)

c.E-government

d.None of the above.

Which of the following refers to the propensity of customers to select products online, but buy offline?

a.Mixed-mode buying.

b.Online purchase, online informed.

c.Online purchase, offline informed.

d.Offline purchase, offline informed.

e.None of the above.