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A marketing research consultant hired by Coca-Cola is interested in determining if the proportion of customers who prefer Coke to other brands is over 50%.

  1. A marketing research consultant hired by Coca-Cola is interested in determining if the proportion of customers who prefer Coke to other brands is over 50%. A random sample of 200 consumers was selected from the market under investigation, 55% favored Coca-Cola over other brands. Additional information is presented below.

Sample proportion

0.55

Test Value

0.03518

Z test statistic

1.4213

p-value

0.07761

The market consultant has decided on One-tailed test in order to find whether the proportion is actually greater than 50%. Using a 5% significance level, can the marketing consultant conclude that the proportion of customers who prefer Coca-Cola exceeds 50%?

A. no

B. Not enough information is provided to make a correct decision

C. The test should be two-sided test and therefore there is no right answer

D. yes

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