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A marketing research consultant hired by Coca-Cola is interested in determining if the proportion of customers who prefer Coke to other brands is over 50%.
- A marketing research consultant hired by Coca-Cola is interested in determining if the proportion of customers who prefer Coke to other brands is over 50%. A random sample of 200 consumers was selected from the market under investigation, 55% favored Coca-Cola over other brands. Additional information is presented below.
Sample proportion | 0.55 |
Test Value | 0.03518 |
Z test statistic | 1.4213 |
p-value | 0.07761 |
The market consultant has decided on One-tailed test in order to find whether the proportion is actually greater than 50%. Using a 5% significance level, can the marketing consultant conclude that the proportion of customers who prefer Coca-Cola exceeds 50%?
A. no
B. Not enough information is provided to make a correct decision
C. The test should be two-sided test and therefore there is no right answer
D. yes
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