Answered step by step
Verified Expert Solution
Question
1 Approved Answer
A marketing research firm has been commisioned to conduct a survey of households in a residential section of the city. There are three target
A marketing research firm has been commisioned to conduct a survey of households in a residential section of the city. There are three target populations: single persons, couples with no children, and couples with children. The contract calls for conducting at least 150, 200, 300 interviews in these populations, respectively. Visits can be made either during the day or in the evening. Only a fraction of the visits are successful (i.e., find someone at home to be interviewed.) Usually households con- sider the interviews a bother, and they generate negative reactions. Evening interviews generate more intense negative reactions than the day interviews. So the company al- locates itself a penalty of 2 units for each interview conducted during the day, and 4. units for each interview conducted during the evening. They would like to see the total penalty minimized. Other data is given below. Population Single Couples, no children Couples with children Min. interviews needed Fraction of successful visits Evening 0.4 0.6 0.8 150 200 300 Day 0.1 0.2 0.4 By union regulations, the number of visits in the evening cannot exceed 80% of visits in the day. The company would like to minimize both the number of total visits, and the total penalty points for completing the contract. Formulate as a multiobjective problem ignoring the integer requirements on the variables.
Step by Step Solution
★★★★★
3.44 Rating (151 Votes )
There are 3 Steps involved in it
Step: 1
In this scenario the marketing research firm wants to conduct a survey of households in different po...Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started