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A marketing team has been tasked with writing the marketing plan for a new product. Rhonda has been asked to list the actions the firm
A marketing team has been tasked with writing the marketing plan for a new product. Rhonda has been asked to list the actions the firm must take tc accomplish the marketing objectives the team has established. Which element of the marketing plan is Rhonda responsible for?
Multiple Choice
the executive summary
the situation analysis
the marketing strategy
the financial plan
the control section
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Strategic Management A Competitive Advantage Approach Concepts
Authors: Fred R. David, Forest R. David
15th edition
978-0133444896, 133444791, 9780133444858, 133444899, 133444856, 978-0133444797
