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A mobile phone company decides to sell the Mega Phone 4 around the globe. What would be an example of glocalization of the Mega Phone
A mobile phone company decides to sell the Mega Phone around the globe. What would be an example of glocalization of the Mega Phone
The same marketing mix for all the four Ps used in all countries.
The same product design and features, and the same basic promotional campaign, used in all countries.
Variations in the product design and the promotional campaign country by country.
Variations in the product design country by country, with the same basic promotional campaign used in all countries.
The same product design and features in all countries, with variations in the promotional campaigns country by country.
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