A more about tormaung Tor Assessment Quesuon 4. You can choose to present your response in text or a table. IF YOU CHOOSE A TABLE, you may use (1) landscape or portrait formatting and (2) single-line spacing to aid readability and a neat format. i. Hypothesis 1: The average rating of overall customer experience with Cookies & Craft is more positive amongst those who have previously used Cookies & Craft's customisation service than those who have not. ii. Hypothesis 2: The average rating of overall satisfaction with Cookies & Craft is greater than '3 - Neither dissatisfied nor satisfied'. Hypothesis 3: Employment status is associated with where customers prefer to experience Cookies & Craft iv. Hypothesis 4: Customer's average rating of the importance of workshop quality will be significantly different to their average rating of the importance of offering home delivery. v. Hypothesis 5: Gender, employment status, and yearly income level predict how often the Cookies & Craft home delivery service each month is typically used. vi. Hypothesis 6: Satisfaction with product quality predicts dollars spent at Cookies & Craft in the last 12 months. vii. Hypothesis 7: There will be a negative relationship between frequency of visiting the Cookies & Craft online store each month and age group. viii. Hypothesis 8: There will be a positive association between satisfaction with product quality and likelihood to recommend Cookies & Craft to others. QUESTION 4 This question relates to Phase 2 (quantitative study) of the market research project and more specifically, Research Objective #4 about customer segments and customer experience. In order to understand customer segments and customer experience, the client requests that you outline a data analysis plan for their survey (pages 8 to 10). a For each of the following hypotheses, please state: The most correct inferential statistical test The test type The number of variables involved The specific variables involved from the survey and the level of measurement scale each variable is expressed upon A justification for why the proposed test is correct for the hypothesis Page 6 of 10 MKTG1047 Market Research, Semester 1 2022 FINAL ASSESSMENT A more about tormaung Tor Assessment Quesuon 4. You can choose to present your response in text or a table. IF YOU CHOOSE A TABLE, you may use (1) landscape or portrait formatting and (2) single-line spacing to aid readability and a neat format. i. Hypothesis 1: The average rating of overall customer experience with Cookies & Craft is more positive amongst those who have previously used Cookies & Craft's customisation service than those who have not. ii. Hypothesis 2: The average rating of overall satisfaction with Cookies & Craft is greater than '3 - Neither dissatisfied nor satisfied'. Hypothesis 3: Employment status is associated with where customers prefer to experience Cookies & Craft iv. Hypothesis 4: Customer's average rating of the importance of workshop quality will be significantly different to their average rating of the importance of offering home delivery. v. Hypothesis 5: Gender, employment status, and yearly income level predict how often the Cookies & Craft home delivery service each month is typically used. vi. Hypothesis 6: Satisfaction with product quality predicts dollars spent at Cookies & Craft in the last 12 months. vii. Hypothesis 7: There will be a negative relationship between frequency of visiting the Cookies & Craft online store each month and age group. viii. Hypothesis 8: There will be a positive association between satisfaction with product quality and likelihood to recommend Cookies & Craft to others. QUESTION 4 This question relates to Phase 2 (quantitative study) of the market research project and more specifically, Research Objective #4 about customer segments and customer experience. In order to understand customer segments and customer experience, the client requests that you outline a data analysis plan for their survey (pages 8 to 10). a For each of the following hypotheses, please state: The most correct inferential statistical test The test type The number of variables involved The specific variables involved from the survey and the level of measurement scale each variable is expressed upon A justification for why the proposed test is correct for the hypothesis Page 6 of 10 MKTG1047 Market Research, Semester 1 2022 FINAL ASSESSMENT