A multinational corporation selling mass produced but cost-effective laptop computers aims to find out more about how they can improve their products. The goal of their research is to identify what attributes consumers would value in their research and what attributes can they improve on. There is a limited budget for this research and a relatively short-turn around time for the results. Given this context, would you recommend that the corporation use quantitative or qualitative methods in their marketing research. Discuss the pros and cons of each method and provide your position on this.