Question
A multinational firm is seeking to break grounds in the Ghanaian market. As a business consultant, explain why you would recommend the consideration of either
A multinational firm is seeking to break grounds in the Ghanaian market. As a business consultant, explain why you would recommend the consideration of either franchising or licensing for the organisation.
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Retail Category Management
Authors: Deborah C. Fowler, Ben K. Goh
1st edition
135152089, 978-0135152089
