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A Napa wine maker faces a variable cost of $6.75 per bottle, and makes a 50% margin when selling to a wholesaler. The wholesaler obtains

A Napa wine maker faces a variable cost of $6.75 per bottle, and makes a 50% margin when selling to a wholesaler. The wholesaler obtains a 25% margin by simply reselling to wine stores. Wine stores get a 40% margin on wine sold to consumers.

 

What is the unit margin for a bottle of wine for the wine maker?

 

What is the price of a bottle of this Napa wine for the consumer?

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