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A. Neither creativity nor critical thinking skills B. Both creativity and critical thinking skills C. Critical thinking skills but not creativity D. Creativity but not

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A. Neither creativity nor critical thinking skills B. Both creativity and critical thinking skills C. Critical thinking skills but not creativity D. Creativity but not critical thinking skills 16. Which of the following is a strategic marketing planning tool? A. The market share/market growth (BCG) matrix B. The consumer scanning model C. A market vulnerability/business opportunity matrix D. Market sheet analysis

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