Question
A new athletic apparel company considers American people who have a healthy lifestyle as its customer segment, and wants to know whether this is a
A new athletic apparel company considers "American people who have a healthy lifestyle" as its customer segment, and wants to know whether this is a good segment to serve. What suggestions would you give to this company regarding how to evaluate this segment's attractiveness?
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Advertising Promotion And Other Aspects Of Integrated Marketing Communications
Authors: Terence Shimp, Craig Andrews
9th Edition
978-1111580216, 1111580219
