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A new food and grocery startup is planning to start multiple application based services in 10 major cities of India. One would be dealing with
A new food and grocery startup is planning to start multiple application based services in 10 major cities of India. One would be dealing with grocery, one with fresh foods like vegetables & fruits and one with home delivery of food from small home kitchens to offices. They are confused as what strategies to use to brand these applications. Can you explain to them the 4 broad branding alternatives and which one would suit them the best?
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