Question
A new grocery shopping app named HappyFresh launched in Kuala Lumpur, Malaysia. The app lets consumers order groceries directly from offline supermarkets, and the startup
A new grocery shopping app named "HappyFresh" launched in Kuala Lumpur, Malaysia.
The app lets consumers order groceries directly from offline supermarkets, and the startup claims orders can be delivered in as little as one hour.
In your opinion, do consumers experience a higher level of perceived risk when they order their groceries using "HappyFresh" than when they purchase in the supermarket? Justify your answer by explaining FOUR (4) perceived risks by using the "Happy Fresh" grocery shopping app. Please provide an example of a consumer concern for each type of perceived
risk.
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