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A new mobile phone company went to market. The financials below are for the first six years of operations. Note that the emergency loans were

A new mobile phone company went to market. The financials below are for the first six years of operations. Note that the emergency loans were always paid the following year and did not accumulate. 

 Conduct an analysis that would go in a shareholder's report.  Name the top 5 successes and challenges based on the data below.

 

 

 Year 1Year 2Year 3Year 4Year 5Year 6
ROS0.62%2.25%-1.60%-9.03%-3.74%12.91%
Asset Turnover0.830.941.050.861.071.32
ROA0.51%2.12%-1.69%-7.73%-3.98%17.08%
Leverage2.472.342.352.732.611.99
ROE1.27%4.97%-3.98%-21.08%-10.42%34.02%
Emergency Loans$22,680,869  $20,177,885  $0  $22,381,842  $6,777,150  $0  
Sales$99,778,924  $113,037,903  $121,928,005  $94,764,205  $103,546,888  $148,297,682  
Variable Costs$72,062,788  $78,680,156  $79,202,955  $68,464,085  $67,439,283  $90,823,747  
SGA$9,059,753  $12,970,248  $15,616,565  $23,326,469  $18,250,661  $15,184,339  
EBIT$9,941,384  $12,820,333  $5,078,319  ($3,790,324)$2,024,838  $36,723,929  
Profit$616,416  $2,542,103  ($1,954,083)($8,558,857)($3,868,262)$19,143,536  
Cumulative Profit$4,804,924  $7,347,026  $5,392,944  ($3,165,913)($7,034,175)$12,109,361  
Stock Price$20.05  $19.89  $24.18  $1.00  $1.00  $44.14  
Market Capitalization$40,103,651  $39,791,924  $48,378,235  $2,000,499  $2,400,499  $105,966,779  
S&P RatingCCCCCCCCB
Working Capital$5,291,590  $9,460,360  $48,282,944  $19,478,063  $15,376,357  $33,161,028  
Days of Working Capital19.430.5144.57554.281.6
Free Cash Flow($26,114,516)$2,492,984  $21,849,665  ($23,473,622)$6,523,693  $48,511,071  
Plant and Equipment$128,500,000  $128,500,000  $109,200,000  $112,200,000  $118,650,000  $101,950,000  
Total Assets$120,101,940  $119,701,262  $115,619,021  $110,776,573  $97,080,889  $112,085,438  
Plant Utilization96.89%86.23%99.12%132.23%101.43%166.39%
Traditional Segment Share15.23%22.48%22.38%13.18%11.07%14.11%
Low End Segment Share15.20%14.42%15.56%19.45%19.46%25.68%
High End Segment Share12.96%6.46%5.10%0.48%0.00%5.70%
Performance Segment Share13.52%10.39%8.45%4.15%4.05%3.67%
Size Segment Share12.53%7.03%4.81%0.61%1.20%3.16%
Overall Market Share14.56%14.83%14.49%11.66%10.89%14.13%
Complement783783620766336543
Overtime0.00%0.00%0.00%0.00%0.08%0.19%
Turnover Rate10.00%10.00%7.00%6.90%6.54%6.48%
Productivity Index100.00%100.00%102.05%108.28%113.46%115.69%

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