Question
A newly appointed CEO, Ms.Sally Riley, MHA, FACHE, promotes you to the Chief Strategic Officer position for a 300-bed acute care community hospital. The CEO
A newly appointed CEO, Ms.Sally Riley, MHA, FACHE, promotes you to the Chief Strategic Officer position for a 300-bed acute care community hospital. The CEO has never been involved in the development of a CHNA. The CEO is requesting you take the lead on this project and wants you to do an Executive Summary as part of a future business plan.
She is requesting you take the lead in this project but wants you to not to exceed three (3) page memorandum to her that will include the following components:
What is the purpose of a CHNA?
What are the key elements contained in a CHNA?
Summarize the steps involved in developing a CHNA.
Summarize your recommended plan for the development of a CHNA.
The document you prepare for the CEO will not only educate her as to this project but allow her to speak informatively to key stakeholders who may be included as participants in this project.
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
