Question
A newly launched company has recently entered the market and wants to make a customer and competitor analysis to grow further. Suggest the various components
A newly launched company has recently entered the market and wants to make a customer and competitor analysis to grow further. Suggest the various components that they should consider for making customer and competitor analysis.
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
