A perceptual map is

a framework used to demonstrate the growth or decline of specific market segments within an industry.

the place a product occupies in a single consumer's mind on unimportant attributes relative to competitive product.

a framework to relate the market segments of potential buyers to the products offered or potential marketing actions by an organization.

a means of displaying in two dimensions the location of its own and competing products or brands in the minds of consumers.

a framework used to compare one firm's product offerings with another firm's offerings in relationship to their relative market share.