A) perfumes and cosmetics B) soap and detergent C) soft drinks and water. D) motor vehicles E) sporting and athletic goods 32) Which of the following A) hotels and motels B) furniture stores C) grocery stores D) department stores E) eating places 32) advertising as a percent of sales? 33) Which of the following would be a type adoption process? a type of advertising used in the awareness stage of 33) the A) Flash ads B) testimonials C) persuasive copy D) teaser campaigns E) point-of-purchase ads What is the objective of pioneering advertising 34) A) It develops primary demand for a product category B) It maintains focus on the prestige of an organization. C) It develops goodwill toward a company t keeps the product's name before the public. E) It builds demand for a specific brand A) is intended to produce immediate buying action. B) is needed when consumers do not know a new product is available. C) is needed when a firm has a monopoly. D) may become necessary as a firm's product moves through its product life cycle. E) should only be tried with selective distribution. 35) Using advertising to develop selective demand 36) of advertising should it stress if it wants to persuade consumers to buy it more or less similar scanners? A) pioneering B) cooperative C) indirect competitive 36) A manufacturer of computer printers has decided to add scanners to its line. Whic