Question
A pet food manufacturer has introduced a new vegetarian cat food. After a successful introduction period with sales higher than expected, sales suddenly dropped off
A pet food manufacturer has introduced a new vegetarian cat food. After a successful introduction period with sales higher than expected, sales suddenly dropped off dramatically. Research revealed that cats quickly became tired of the food and refused to eat it. The pet food manufacturer forgot cats can also play an important role in the family decision process. What is the cat's role?
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
