Question
Within Shopify Company, How does the pricing portion of the marketing mix influence the other three elements of the marketing mix (product, place, and promotion)?
Within Shopify Company, How does the pricing portion of the marketing mix influence the other three elements of the marketing mix (product, place, and promotion)? Consider effect of price on products, effect of price on place and effect of price on promotion.
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
