A pharmaceutical company in 2016 is researching the market conditions for their newest cold medicine. They pull demographic data for their target city: Phoenix, AZ. They base their marketing efforts on that demographic data only to discover later that the data was from the 2010 Census. What type of known limitation did this company run into with their secondary research? It is often collected for the precise reasons you are researching the information and data O Information is often somewhat dated It usually addresses your exact problem, competition, and market dynamics