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a . Positioning on perceptual maps: Based on information in Table 1 and 3 , place Crescent Pure in the following perceptual maps. Based on

a. Positioning on perceptual maps: Based on information in Table 1 and 3, place Crescent Pure in the following perceptual maps. Based on Crescent Pures and its competitions position in the maps, and pricing of the product, develop a tag line and a positioning statement for Crescent Pure that positively differentiates it in its target market and also aligns well with the value that the actual product provides. Discuss why the tagline would attract attention and also help positively differentiate the product (4 points).

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