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A primary function of the promotional mix is to Multiple Choice explain how to use a product. persuade consumers to try a product. inform customers
A primary function of the promotional mix is to
Multiple Choice
explain how to use a product.
persuade consumers to try a product.
inform customers of complementary offerings.
inform customers of pricing changes.
point out flaws in competitors' products.
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Strategic Project Management Made Simple
Authors: Terry Schmidt
2nd Edition
1119718171, 978-1119718178
