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A producer may decide not to use licensing as a means of expanding their brand because q , . it is a relatively inexpensive way
A producer may decide not to use licensing as a means of expanding their brand because
it is a relatively inexpensive way to enter the international market
licensing will give the original producer experience with a foreign market
if quality is compromised, it will reflect poorly on the company providing the license
it provides no compensation for the original producer
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