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A product has a four-year life cycle and the costs for each year are shown in Table 1: Table 1 : Product Costs Year 1

A product has a four-year life cycle and the costs for each year are shown in Table 1: Table 1 : Product Costs

Year

1

(R)

2

(R)

3

(R)

4

(R)

R & D 30000
Design 200000
Product Cost 120000 100000 80000
Marketing Cost 80000 60000 20000
Distribution Cost 2000 2400 1800
Customer Service Cost 1600 2400 1600

2.1 Calculate the total lifecycle cost and categorise them into each type of cost (7) 2.2 Discuss the 5 cycles of a product life cycle? (10) 2.3 During what phase can the majority of costs be incurred? (2) You have presented the following company information to the Production manager:

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