Question
A product is a composition of tangible and intangible need-satisfying utilities offered to consumers by a business, so that they can take note of them,
A product is a composition of tangible and intangible need-satisfying utilities offered to consumers by a business, so that they can take note of them, procure them, and use them. A number of elements form part of a consumer product, referred to as the total product. Identify and explain the elements which comprise the total product.
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
