Question
A product is manufactured, a brand is created. Discuss what is meant by this phrase. a fictional new product. Discuss the problems that you would
A product is manufactured, a brand is created." Discuss what is meant by this phrase. a fictional new product. Discuss the problems that you would have in branding the product. Assuming that you are a new company, what would be your greatest challenge in successfully bringing your new product to the consuming public? What advertising strategies might you employ?
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Marketing Management
Authors: Dawn Iacobucci
1st edition
1285429958, 978-1285429953
