Question
A product should be deemed new only if the product is totally new to the market and has never existed before. Do you agree with
A product should be deemed "new" only if the product is totally new to the market and has never existed before."
Do you agree with this statement? In a short essay, explain/discuss your answer.
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Essentials of Marketing
Authors: William D. Perreault, Joseph P. Cannon
13th edition
78028884, 978-0078028885
