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A proposal has been advanced to limit advertising of pharmaceutical prices to prevent unfair pricing. This will change the price elasticity of demand from -6.00

A proposal has been advanced to limit advertising of pharmaceutical prices to prevent unfair pricing. This will change the price elasticity of demand from -6.00 to -5.00. The marginal cost of a typical prescription is $40. The typical customer fills 22 prescriptions per year. What effects will the limits have on customer costs?

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