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A) Provide an overview of the sources of customer heterogeneity. (B) Based on information you are able to find about Amazon, how does the company

  1. A) Provide an overview of the sources of customer heterogeneity.

(B) Based on information you are able to find about Amazon, how does the company integrate these sources of customer heterogeneity into its operations?

(C) Contrast your work on Amazon in (B) with two industry competitors.

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