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A recent consumer insight from KFC is that young adults tend to buy snacks and play on their smartphone (or other devices) in the mid-afternoon,
A recent consumer insight from KFC is that young adults tend to buy snacks and play on their smartphone (or other devices) in the mid-afternoon, not because they are hungry, but because they just want a mental break from work or study. Given this consumer insight, is it possible to create a marketing tactic (product, price and promotion) that can leverage it for KFC to sell more afternoon snack items to the young adult market segment?
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