Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

A recently launched astrology website has started reaching out to its subscribers through daily Astro updates via email. Five email lists are being used for

A recently launched astrology website has started reaching out to its subscribers through daily Astro updates via email. Five email lists are being used for this, which were generated through different offline and online activities. The following data was obtained after running the day 1 email campaign for each of the lists. Analyze the given data and answer the questions given below.

Serial No. Email List Sent Delivered Open Rate Hard Bounces Soft Bounces Unsubscribed 1 List 1 10,000 9,690 18% 285 25 7 2 List 2 10,000 9,174 26% 789 37 3 3 List 3 10,000 9,034 23% 890 73 5 4 List 4 10,000 9,319 19% 573 36 16 5 List 5 10,000 9,729 13% 230 41 20

Q.1) Managing email lists

Which of the email list has the most invalid users? Give reason.

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Marketing Management

Authors: Greg Marshall, Mark Johnston

2nd edition

9781259094972, 78028868, 1259094979, 978-0078028861

More Books

Students also viewed these Marketing questions

Question

2. Describe why we form relationships

Answered: 1 week ago

Question

5. Outline the predictable stages of most relationships

Answered: 1 week ago