The greatest challenges for Starbucks to assimilate in China are:

1)affordabilty and

2) tea-drinking behaviour.

Discuss how Starbucks can creatively use the four bases of segmenting a consumer market to segment its Chinese market for competitive advantage. Give examples in your discussion. Assumptions can be made where necessary.

2.2) on march 15, 1962, President John F. Kennedy presented a speech to the United States Congress in which he extolled four basic consumer rights, which were later adopted in the Consumer Bill of Rights. The United Nations then expanded these into eight basic consumer rights. Identify these eight rights.