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a) Referencing textbook readings, lecture material, and current business resources discuss some of the advantages and disadvantages of holding high levels of current assets in

a) Referencing textbook readings, lecture material, and current business resources discuss some of the advantages and disadvantages of holding high levels of current assets in relation to sales. Use the DuPont equation to help explain your answer. b) Define the cash conversion cycle (CCC) and explain why, holding other things constant, a firms profitability would increase if it lowered its CCC. Provide an example.

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