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A report of digital marketing plan to launch the virtual currency i. Business objective of the digital marketing plan. ii. Identification of segmentation & target

A report of digital marketing plan to launch the virtual currency

i. Business objective of the digital marketing plan. ii. Identification of segmentation & target audience. iii. Media strategy: paid/ owned/ earned. iv. Creative concept includes but not limited to: Message/ content/ creative/ visual strategy or other marketing & promotion strategy. v. Timeline. vi. KPIs to measure the effectiveness of the campaign. (regarding point i ) d. A conclusion of the marketing plan.

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