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A researcher seeks to ________, which is defined as the ability of a question's wording or format to influence respondents' answers
A researcher seeks to ________, which is defined as the ability of a question's wording or format to influence respondents' answers
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
